Sign language is brief.
According to the new book, Brief, our attention span has been compressed to an 8 second sound bite. I was talking about this observation with some leaders last week and we wondered what it means for reaching people with a message and then what happens after that. We think compressed communication has something to do with high touch, high relationship gatherings. Brief is what happens when we share a “postcard” about ourselves. Life happens when we get into a room together. Brief helps us make the choice.
What do you think?
More on the book… http://www.thebrieflab.com/