Sign language is brief.

According to the new book, Brief, our attention span has been compressed to an 8 second sound bite. I was talking about this observation with some leaders last week and we wondered what it means for reaching people with a message and then what happens after that. We think compressed communication has something to do with high touch, high relationship gatherings. Brief is what happens when we share a “postcard” about ourselves.  Life happens when we get into a room together.  Brief helps us make the choice.

What do you think?

More on the book… http://www.thebrieflab.com/